Reflex Copy Paper
During an 18 month contract role as Senior Designer at Australian Paper I was involved in a wide variety of creative projects for Australia’s most iconic paper brand Reflex, ranging from national retail campaign concept development and roll outs, packaging concepts, brand refresh, billboard designs, presentation design, print and digital ad design. Below is a small selection of some of the work I created in collaboration with the marketing team during my time in the role.
Ink Wise Rebrand
Ink Wise is an exclusive technology that set Reflex apart. To work alongside the new brand direction, I was responsible for redesigning the brand mark for Ink Wise which featured on all packaging and is the key differentiator for the brand. Ink Wise delivers vibrant colours with no extra ink or toner, so the focus was on incorporating colour into the existing mark to highlight this feature and complement the new packaging design. During my time at Reflex, I also designed a series of promotional campaign concepts that were advertised nationally to highlight this unique feature of Reflex.
Reflex Recycled Billboard
The second largest billboard in Melbourne. High profile location. Last minute advertising opportunity with just 48 hours to deliver. Working together with the Reflex marketing team, we came up with this cheeky outdoor campaign concept using a simple play on words for maximum impact. This direction was quite a step out of the box for the brand and stood proud and high at the Flinders Street location for over 3 months.
Working with Lisa G is hands down one of the most satisfying 'creative' partnerships I have enjoyed in my career. She is an absolute design gem and a standout performer in creative direction, conceptualisation, application, style, branding, innovation and most importantly the interpersonal skills needed to bring it all together.
Over the past 18 months Lisa has been instrumental in the creative direction on numerous multi-million dollar media campaigns, packaging design projects, branding projects etc. Thank you Lisa for delivering such exceptional communication assets to help achieve optimal results for the business.
— Annie Walsh